Glorious Fujifilm Superia 200

Mission San Francisco de Asis (Mission Dolores)
San Francisco, California, October 2014

It is not news that digital has almost completely overtaken film in the past decade.  Film users have been marginalized since around 2003.

But that does not mean that film photography has remained at a standstill.  Fujifilm has continually been improving the quality of its products, even in their consumer lines.  I was on a shoot in the San Francisco Bay Area  this past fall, and ran out of Kodak Ektar 100 print film, so I bought a 4-pack of the only film the Safeway in Petaluma carried.

I popped it into my Hasselblad Xpan, and hoped for the best.  But little did I realize I would get the best.  The tonal range, color fidelity, and saturation easily match Fuji's NPS-160 professional film of just fifteen years ago.  A most pleasant surprise, and a big thanks to Fujifilm!