Rediscovered Negatives: Los Colores de Coahuila

Federal Route 57, near Progreso, Coahuila, May 2007

The sky was beginning to clear right about the time I photographed this billboard early one spring morning.  To bring a little more color to the image, I used an 81A warming filter.  Apparently, it warmed up the sky enough to saturate the blue to such an extent that during processing, uneven development occurred, and you can see where the developer made the sky denser at points away from the sprocket holes.

Still, the sign made me hungry enough to stop and buy some beef jerky.

Rediscovered Negatives: Los Colores de Coahuila

Ruta Fiscal 57, near Progreso, Coahuila, November 2007

Mexicans have a sophisticated way of appreciating color, by integrating it with buildings' architecture, in this case a bodega.  A common sight throughout the country, houses and businesses transformed into billboards make even the simplest of structures appear warm and inviting.  This yellow/white/red color scheme is emblematic of Carta Blanca beer.